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The Viral Butter Squishy
Squeeze it flat, it rises back.
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Cool gel, melts under your thumb.
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Special offer at 50% off today :
The Coconut Oil Squishy
Press a dent in, it stays.
The Viral Butter Stick, in Pink
Squeeze it flat, it rises back.
No batteries, ever
Every shape has its slot
14-day returns
Perfect gift for a builder
Forty translucent tiles, fourteen squares and twenty-six triangles, that click together edge to edge and hold. Each square is 1.5 in (3.75 cm) across, a quarter of a standard three-inch tile, which is the whole point: the set lives in a flat metal tin the size of a paperback and goes wherever you go.
The tin is the part parents talk about. It opens flat, the base is printed with coloured slots so every tile has a place to go back to, and a child can put the set away without help and carry it out himself. Nothing rolls under the booth.
Inside there is also a card of build ideas, drawn not written: a boat, a plane, a whale, a rocket, a house, a cat. It is what a child reaches for when he has run out of his own ideas, and it is why the set works for a four-year-old and still works for an eight-year-old.
No batteries, no screen, no sound. The manufacturer rates the set 3 years and up, and we keep that rating: the tiles hold small magnets, and small magnets belong with children old enough to leave them out of their mouth.
| Set | 40 magnetic tiles in translucent colours. |
| Shapes | 14 squares, 12 equilateral triangles, 8 right triangles, 6 long triangles. |
| Square tile | 3.75 cm across, 1.48 in, and 7 mm thick. |
| Scale | a quarter the size of a standard 3-inch tile, and compatible with them. |
| Tin | flat metal case, about 7.5 x 5.5 x 0.79 in (19 x 14 x 2 cm), with a printed slot for every shape. |
| Also inside | a picture card of build ideas, drawn rather than written. |
| Batteries | none, and none needed. |
| Age | 3 years and up, as rated by the manufacturer. |
| Warning | contains small magnets, keep away from children under 3. |
Four shapes, and they only click together one way. Two triangles make a square. Four squares make a wall. Six of them close into a box that stands up on its own. He works that out with his hands, and nobody has to explain it to him.
Then the tower gets one storey too tall and it goes over. He builds it again, wider at the base this time. That is the whole lesson, and he taught it to himself.
Shapes, symmetry, balance, planning three moves ahead. He is three years old and he is doing geometry. He calls it playing.
Nineteen centimetres by fourteen, two thick. Flat metal, closes with a click. It slides into the bag you already carry and you forget it is in there until you need it.
The restaurant table. The doctor's waiting room. The tray table on the plane, the back seat on the long drive, the kitchen counter at grandma's house. Anywhere there is a flat surface, the case opens and becomes the building board.
Every shape has its printed slot inside, so packing up takes twenty seconds and nothing stays behind under the table. The set that comes home is the set that left.
The card inside is drawn, not written. A boat, a plane, a whale, a rocket, a house, a cat. A child who cannot read yet opens the tin and knows what to do with it.
That is the difference between a toy you have to sit down with and a toy that gives you the hour back.
Squares and triangles that only fit one way, so he corrects himself. You are not the instruction manual.
fun
These sensory blocks are colorful, soft, and perfect for little hands. The squishy texture makes them safe and fun for toddlers to squeeze, stack, and explore. They’re light and easy to handle, which helps build confidence while playing. The bright colors and different shapes encourage creativity and keep kids engaged for a long time. Since they’re squeezable and stretchable, they add a fun sensory element that supports learning and development. They’re also easy to clean, which is great for everyday use. Overall, this set is playful, safe, and a wonderful way for toddlers to practice stacking and imaginative play.
Kids Love The Texture
My class loves them!I just wish I had bought two boxes!
Soft very soft
They are exactly what they say soft
MOST BUY
MY DAUGHTER LOVES THESE! We can’t get enough of them will be buying more
Love these!!
100% would recommend they are great quality and easy to clean! We love them!! Will definitely buy again
Amazing
Its a little weird but fun once you get over the texture. My kids love them.
My daughter loves these
Good quality and easy to stack. Very fun for my daughter. Good for different age. Ranges seems to be pretty durable.
10/10
My KIDS LOVE THEM!!
Awesome sensory toys!
Hours and hours of fun for my toddlers!! Don’t break easy so that’s a plus too!
Parents you’ll appreciate these!
Best gummy blocks! Very versatile! You can use them as regular blocks, in the bath ect!
My toddler enjoys these
My almost 2 year old loves these! I did put away the single blocks as could be choking hazard for her age but other than that she enjoys putting together the pieces.
Everything as shown
Really nice
I recommend it!!
Very good!! My son liked it a lot
Good quality
My 5 year old loves these! Love the jelly feel. No issues getting them to stack together and lock in place.
Fun squishy blocks were a hit!
These squishy blocks are a lot of fun for kids! They can use them on a dry surface or in water. My grandkids loved playing with them in the bathtub too.
Toddler Friendly Jelly Blocks
These are great for toddlers for the bath, with now water, in a sensory bin etc!
Squishy-Amazingness
These are amazing! They are squishy-like. I did make the mistake of letting my girls play with them on the rug before I swept it so there is unfortunately dog fur on them forever. 🥲🥲I would definitely recommend. We play with them in a water table, too.
Fun, Colorful Blocks With a Unique Soft Texture
These building blocks are a fun twist on traditional construction toys. The soft, jelly-like texture makes them interesting to handle, and they’re gentle enough for younger children while still being sturdy enough to stack and build with.The translucent colors are bright and eye catching, especially when light shines through them. Kids can build all sorts of creative structures, and the blocks fit together well without being difficult to separate.I also like that the soft material is quieter than hard plastic blocks, making playtime a little less noisy around the house.With 40 pieces included, there’s enough variety to encourage imaginative play without feeling overwhelming.For the price, this set feels like an excellent value. Overall, I’m very happy with it and think it’s a great toy for encouraging creativity, fine motor skills, and hands on play.
Fun toy!
We got this toy for our children's center and the kids absolutely love it. We don't have anything like it. The jelly-like texture is fun and different, but also works like a typical building block would. The colors are not as vibrant as they appear in the photo, but they are still fun and will look great in any space, especially for a classroom or care center. Great toy! We're looking to add more.
Fun sensory experience and vibrant colors, but stacking takes effort
Overall, this is a super neat toy set! The jelly-like texture and soft, flexible feel make it a wonderful sensory experience for kids. The bright, translucent colors look great in person, and the soft material gives me peace of mind since there are no hard plastic edges if someone steps on them.The reason for 4 stars instead of 5 is that they don't stack together as easily as traditional building blocks. Because of the squishy, jelly-like texture, getting them to interlock tightly or build high towers requires a bit more push and patience for little hands. That said, it’s still a great set for creative open-ended play and tactile feedback!
Fun and easy to clean
So fun for toddlers
Fun and durable
My granbabies absolutely love these! They are so much fun and the best part about them is you dont get hurt if you step on one! We built a lot of things with them and I enjoyed it just as much as they did. I will definitely but getting more to add to the collection. Also they are made very well and hold up very well
Great bath toys
Kids live them
Each square is 3.75 cm across, about an inch and a half, and 7 mm thick. That is a quarter of a standard three-inch tile. It is deliberate: it is what lets forty tiles fit a tin that slides into a handbag. If you already own full-size tiles, these click onto them.
The manufacturer rates it 3 years and up, and that is the rating we publish. The tiles hold small magnets behind a sealed edge, so it is not a toy for a child who still puts things in his mouth. From four it is a set a child uses on his own.
Less than you would expect. The tin itself is metal, so the tiles cling to the lid and to the base instead of sliding off, and they cling to each other. The base is printed with a slot for every shape, which is what lets a child put the set away without help.
Forty tiles: fourteen squares, twelve equilateral triangles, eight right triangles and six long ones. Plus a card of build ideas drawn as pictures rather than written, so a child who cannot read yet can still follow it.
We prepare orders within 24 to 48 hours, then delivery runs 8 to 15 days with tracking. Shipping is $9.95, free over $80.
